More on Disneyland Food and Wine Festival

From Al Lutz’s MICEAGE blog (Not surprised by this either):

“The sudden decision to cancel the Food & Wine event for at least the next two years took many folks by surprise. After several years of increasing the events scope with minimal increases in profits, the nail in the coffin for Food & Wine was none other than this year’s Halloween trick or treat parties. That only proved to Disney that up-sell events can be held at the parks that actually rake in huge profits, instead of merely scrape by after huge investment and resources are poured into it like Food & Wine had been doing. While the Food & Wine team had been creating two different logistical plans for the varying stages of construction the park would be in during the spring of 2011 and 2012 that could have proved workable, it was an easy excuse to use to cancel the event due to ‘construction.’

“There’s absolutely no guarantee, and no current plan, to bring the Food & Wine festival back in 2013. What Disney will be looking at before they make that decision is how DCA performs after its billion dollar makeover is completed in 2012. Food & Wine at DCA was copied from Epcot earlier in the decade as part of the push to drive higher attendance to the under-performing park. Unlike the Epcot version however, the DCA festival didn’t drive tourists to head down to stay at local hotels and hit up the festival. Instead the DCA version mainly drove attendance gains each year from the growing pool of Annual Passholders who had already purchased their park tickets. Since most of the food and beverage offerings were sold at barely above cost after all the festival overhead and labor was factored in, the profits from the DCA version were a weak fraction of what Disney World enjoys when the much larger and more elaborate Epcot version rolls out each year.”

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